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Brand
MERIT Beauty
ProjectMERIT Beauty | Great Skin Double Cleanse Campaign
Close-up of model Alva Claire with skincare cleansing foam lathered on her freckled cheek, resting her hand on her face.

MERIT Beauty MERIT Beauty | Great Skin Double Cleanse Campaign 2025

Associated creatives

Betina du Toit
Betina du ToitPhotographer
Dianna Lunt
Dianna LuntFashion Editor/Stylist
Kiyonori Sudo
Kiyonori SudoHair Stylist
Chiho Omae
Chiho OmaeMakeup Artist
Clare Rhodes
Clare RhodesCasting Director
Rosie Turnbull
Rosie TurnbullSet Designer
Alva Claire
Alva ClaireModel

Tags

alva clairecleansing foam on facecleansing foamfacial cleanserfoaming cleanserskincare latherface lather

Description

A tight macro beauty portrait of model Alva Claire for the MERIT Beauty Great Skin Double Cleanse campaign, photographed by Betina du Toit. White cleansing foam and micro-bubbles are swept across her left cheek, highlighting natural, dewy skin and freckles. Her right hand gently rests against her cheek, framing soft brown eyes and natural glossy lips in diffused beauty lighting.

Style

Vertical, Commercial, Glossy, Tactile

Techniques

Macro, Beauty Light

Industries

Skincare

Context

Advertising Campaign