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  • ·McQueen Pre-Fall 2025 Ad Campaign by Theo Sion
BrandMcQueen
ProjectPre-Fall 2025 Ad Campaign
Model in a green plaid blazer and white ruffled shirt standing outside The Coach and Horses pub in London for McQueen.

McQueen Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Song Ah Woo
Song Ah WooModels
Seán McGirr
Seán McGirrMcQueen Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Theo Sion
Theo SionPhotographer
Robbie Mailer Howat
Robbie Mailer HowatVideographer
Jacqui Hooper
Jacqui HooperModels
Dru Campbell
Dru CampbellModels
Finn Collins
Finn CollinsModels
Libby Bennett
Libby BennettModels
Sarah M Richardson
Sarah M RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Farago Projects
Farago ProjectsProduction
The Coach & Horses
The Coach & HorsesLocation

Tags

woman in green plaid blazergreen plaid blazerplaid blazerblazerwhite ruffled shirtruffled shirtshirtblack handbaghandbag

Description

This portrait for the McQueen Pre-Fall 2025 ad campaign was photographed by Theo Sion outside The Coach and Horses pub in London. A model with short blonde hair stands centered in the frame, wearing a tailored green plaid blazer over a white shirt with an elaborate ruffled collar and dark shorts. A black handbag with a prominent buckle and tassel hangs from her hand. The background features a deep red painted wooden facade with gold lettering and a bright red structural column. The lighting is natural and direct, highlighting the sharp tailoring and rich fabric textures.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Jet Black (30%)
Pure White (20%)

Background

Retail Storefront

Context

Advertising Campaign