McQueen Pre-Fall 2025 Ad Campaign 2025

Description

This portrait from the McQueen Pre-Fall 2025 ad campaign was photographed by Theo Sion in London, with creative direction by Seán McGirr and Christopher Simmonds, and styling by Sarah M Richardson. The central model wears a black tailored blazer featuring textured shoulder details over a white button-down shirt and a sheer black lace skirt, paired with black mules. In the background, an older man wearing a blue coat and straw boater hat is partially visible near the red pillars and tiled exterior of The Coach & Horses pub. The lighting is direct and atmospheric, capturing a candid street-level moment outside the historic venue. Hair styling was provided by Gary Gill, makeup by Daniel Sallstrom, manicures by Ama Quashie, casting by Julia Lange, and production by Farago Projects.

Style

Editorial, Vertical, Moody

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Café

Context

Advertising Campaign