McQueen Pre-Fall 2025 Ad Campaign 2025

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This portrait from the McQueen Pre-Fall 2025 ad campaign was photographed by Theo Sion in London, with creative direction by Seán McGirr and Christopher Simmonds, and styling by Sarah M Richardson. The central model wears a black tailored blazer featuring textured shoulder details over a white button-down shirt and a sheer black lace skirt, paired with black mules. In the background, an older man wearing a blue coat and straw boater hat is partially visible near the red pillars and tiled exterior of The Coach & Horses pub. The lighting is direct and atmospheric, capturing a candid street-level moment outside the historic venue. Hair styling was provided by Gary Gill, makeup by Daniel Sallstrom, manicures by Ama Quashie, casting by Julia Lange, and production by Farago Projects.