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BrandMcQueen
ProjectPre-Fall 2025 Ad Campaign
Model wearing dark sunglasses and embroidered sleeveless top standing against dark wood paneling

McQueen Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Song Ah Woo
Song Ah WooModels
Seán McGirr
Seán McGirrMcQueen Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Theo Sion
Theo SionPhotographer
Robbie Mailer Howat
Robbie Mailer HowatVideographer
Jacqui Hooper
Jacqui HooperModels
Dru Campbell
Dru CampbellModels
Finn Collins
Finn CollinsModels
Libby Bennett
Libby BennettModels
Sarah M Richardson
Sarah M RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Farago Projects
Farago ProjectsProduction
The Coach & Horses
The Coach & HorsesLocation

Tags

woman standingwomanstandingsleeveless patterned toppatterned topsleeveless toptopdark wide leg trouserswide leg trouserstrousersdark sunglassessunglasses

Description

This image from the McQueen Pre-Fall 2025 ad campaign, photographed by Theo Sion in London, portrays a striking model standing centrally within a wood-paneled interior. The central figure wears dark sunglasses, a sleeveless patterned metallic top, and dark wide-leg trousers, while another seated person is partially visible on the right. Warm ambient lighting enhances the rich wood tones of the setting, complementing the refined styling by Sarah M Richardson. The composition balances tailored elegance with a narrative atmosphere, reflecting creative direction by Seán McGirr and Christopher Simmonds.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Chocolate (30%)
Gold (20%)

Background

Bar

Context

Advertising Campaign