McDonald's Behind-the-Scenes 2022

Description

This behind-the-scenes video details the technical workflow and set construction for a McDonald's commercial utilizing virtual production techniques. The footage captures crew members setting up camera equipment, adjusting lighting rigs, and operating on a stage featuring large LED screens. Interviews with production supervisors provide context on the challenges of creating realistic everyday environments using LED volume technology. The video documents various stages of production, from initial setup to final rehearsal takes on set.