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McDonald's Behind-the-Scenes 2022

About

This behind-the-scenes video details the technical workflow and set construction for a McDonald's commercial utilizing virtual production techniques. The footage captures crew members setting up camera equipment, adjusting lighting rigs, and operating on a stage featuring large LED screens. Interviews with production supervisors provide context on the challenges of creating realistic everyday environments using LED volume technology. The video documents various stages of production, from initial setup to final rehearsal takes on set.

Brand

Project

McDonald's Behind-the-Scenes 2022

Keywords

crew members setting up equipment crew members setting up equipment camera equipment virtual production stage virtual production

Credits

Post Production / VFX

Feels Like Home

William F White International

Production Service

Married To Giants

Styles

Documentary Horizontal Action Clean

Techniques

Industries

Background

Virtual Production Background

Context

Brand Film / Corporate Video

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