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ProjectBrand Identity
A hand holding a vertical booklet with a teal geometric patterned cover on a white background, designed by Maddison Graphic.

Brand Identity 2017

Associated creatives

Maddison Graphic
Maddison GraphicGraphic Design

Tags

brand identity bookletbrand identityidentity bookletbookletgraphic designgeometric pattern

Description

This image presents a brand identity project for the Mayor of London's Design Advisory Group, created by Maddison Graphic. A human hand holds a vertical booklet featuring a bold teal cover with dark geometric dot-matrix patterns. The composition is captured from a top-down perspective against a clean white seamless surface, emphasizing the graphic design and printed materials. The lighting is bright and even, highlighting the paper texture and sharp contrast of the cyan and dark green elements.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Screen print / silkscreen

Color

Sky Blue (50%)
Forest Green (50%)

Background

White Seamless

Context

Advertising Campaign, Editorial