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ProjectBrand Identity
Two hands holding open a booklet featuring minimalist graphic design and typography on a plain white surface.

Brand Identity 2017

Associated creatives

Maddison Graphic
Maddison GraphicGraphic Design

Tags

brand identity bookletbooklet designbrand identitygeometric graphic designgraphic designbooktwo hands holding bookhands holding book

Description

Two hands hold open a booklet displaying clean minimalist typography and geometric line art on the interior pages. The left page shows brown paper texture while the right page features crisp black text reading Mayor of London's Design Advisory Group and Public London alongside a geometric monogram. The composition is captured from a top-down perspective against a seamless neutral white background under even, soft studio lighting. This brand identity project was designed by Maddisoon Graphic.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Natural light

Color

Camel (50%)
Pure White (50%)

Background

White Seamless

Context

Editorial