Mayor of London's Design Advisory Group Brand Identity 2017

Description

This image presents an open book held by two hands against a solid white background, forming part of the brand identity project for the Mayor of London's Design Advisory Group by Maddison Graphic. The left page features dense typographic layout in columns, while the right page contains an isometric architectural illustration detailing urban public spaces with labeled elements like rooftop terrace and public lobby. The shot is captured from a top-down perspective with clean lighting that accentuates the paper texture and the realistic skin tones of the hands holding the binding. The overall composition highlights thoughtful graphic design and editorial layout standards.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Public Awareness

Color

Background

White Seamless

Context

Advertising Campaign, Editorial