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  • ·Paul Hupfer for Mavi Mens Summer '26 Campaign
BrandMavi
ProjectMavi Mens Summer '26
Model Paul Hupfer posing with arms crossed in a white t-shirt and jeans against a sunlit textured wall in black and white.

Mavi Mavi Mens Summer '26 2026

Associated creatives

Hayden Worsfold
Hayden WorsfoldPhotographer
Julianna Alabado
Julianna AlabadoFashion Editor/Stylist
Riad Azar
Riad AzarHair Stylist
Damia Fries
Damia FriesExecutive Producer
Paul Hupfer
Paul HupferModel

Tags

paul hupferwhite crewneck t shirtwhite t shirtcrewneck t shirtman in white t shirtwhite man posingwhite manman with arms crosseddenim jeansjeansblack leather beltblack belt

Description

Paul Hupfer poses for the Mavi Mens Summer '26 campaign, photographed by Hayden Worsfold with styling by Julianna Alabado and hair by Riad Azar. Captured in high-contrast black and white, the model leans against a bright, textured stucco wall with arms crossed, casting a crisp diagonal shadow behind him. He wears a classic white crewneck t-shirt tucked into denim jeans secured by a dark leather belt. The framing captures a waist-up portrait in direct, harsh sunlight, highlighting clean lines and relaxed summer menswear.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Hard Light

Industries

Menswear

Color

Pure White (50%)
Medium Grey (30%)
Jet Black (20%)

Background

Residential Building

Context

Advertising Campaign