Logo
  • Home
  • ·Media
  • ·Mavi Mens Summer 26 Campaign with Paul Hupfer
BrandMavi
ProjectMavi Mens Summer '26
Paul Hupfer smiling in sunglasses, light blue shirt, and light denim jeans seated against a terracotta wall.

Mavi Mavi Mens Summer '26 2026

Associated creatives

Hayden Worsfold
Hayden WorsfoldPhotographer
Julianna Alabado
Julianna AlabadoFashion Editor/Stylist
Riad Azar
Riad AzarHair Stylist
Damia Fries
Damia FriesExecutive Producer
Paul Hupfer
Paul HupferModel

Tags

man sitting against wallman sittinglight blue shirtblue linen shirtlight wash jeanslight denim jeansblack sunglassessunglasses

Description

Model Paul Hupfer sits relaxed against a warm terracotta backdrop in direct sunlight for the Mavi Mens Summer '26 campaign, photographed by Hayden Worsfold and styled by Julianna Alabado. He wears an unbuttoned light blue long-sleeve shirt over a striped tee paired with light wash relaxed denim jeans and dark sunglasses. The composition uses high-contrast natural lighting creating sharp shadows.

Style

Vertical, Commercial, Warm, Clean

Techniques

Hard Light

Industries

Menswear

Color

Sky Blue (50%)
Light Grey (40%)

Background

Coloured Seamless, Living Room

Context

Advertising Campaign