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BrandMartha's Gardens
ProjectBrand Identity
A jar of Martha's Gardens date spread featuring a red label with bold blue typography against a black background.

Martha's Gardens Brand Identity 2022

Associated creatives

Jesús López
Jesús LópezGraphic Design
Rafael Fong
Rafael FongIllustration

Tags

date spread jarspread jardate spreadjarproduct packagingpackaging designred labelblue typography

Description

This brand identity project for Martha's Gardens features product packaging design for a date spread jar. The jar is topped with a dark blue lid and showcases a vibrant red label with bold navy blue typography and illustrative sunburst accents. The design includes text indicating family ownership since 1990 and origin in Yuma, AZ. The product is presented centrally against a solid black background with clean commercial lighting.

Style

Commercial, Square, Clean

Techniques

Typography

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Scarlet (30%)
Navy (20%)

Background

Black Seamless

Context

E-commerce / Product