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BrandMartha's Gardens
ProjectBrand Identity
Orange-toned graphic illustration of a palm tree inside a sunburst circle with distant mountains on a solid ochre background.

Martha's Gardens Brand Identity 2022

Associated creatives

Jesús López
Jesús LópezGraphic Design
Rafael Fong
Rafael FongIllustration

Tags

palm tree illustrationpalm treetree illustrationsunburst circleetched palm tree

Description

This graphic illustration features a detailed etching-style palm tree centered within a circular sunburst motif against a solid ochre background. Distant mountain ranges and sparse ground vegetation sit at the base of the tree, rendered entirely in a matching warm orange tone. Created as part of a brand identity project for Marthas Gardens by Jesús López and Rafael Fong, the artwork utilizes fine linework reminiscent of vintage engravings. The overall composition presents a harmonious, warm monochromatic palette with balanced negative space.

Style

Artistic, Horizontal, Warm, Minimalist

Techniques

Ink

Color

Burnt Orange (30%)

Background

Solid Colour

Context

Advertising Campaign