Maison Margiela Artisanal 2024 ‘Nighthawk’ Ad Campaign 2024

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Maison Margiela presents the Artisanal 2024 Nighthawk ad campaign, directed by Sasha Kasiuha with an original concept by John Galliano. The striking vertical visual combines high-contrast red lighting with macro facial details, overlaid by large silver scissors slicing across the frame. Bold distressed typography anchors the bottom of the composition, framed against a deep black background. The image evokes a cinematic, graphic aesthetic typical of avant-garde fashion storytelling.