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BrandMaison Margiela
ProjectArtisanal 2024 ‘Nighthawk’ Ad Campaign
Close-up portrait poster overlayed with oversized silver scissors, featuring striking red lighting and bold typography.

Maison Margiela Artisanal 2024 ‘Nighthawk’ Ad Campaign 2024

Associated creatives

John Galliano
John GallianoMaison Margiela Creative Director
Sasha Kasiuha
Sasha KasiuhaDirector
Alexis Roche
Alexis RocheArtistic Image Director
Abdrahamane Tambadou
Abdrahamane TambadouCast
Achol Ayor
Achol AyorCast
Alvar Af Schulten
Alvar Af SchultenCast
Anna Iris Dobson
Anna Iris DobsonCast
Antoine Brabant
Antoine BrabantCast
Canlan Wang
Canlan WangCast
Charlotte Hommes
Charlotte HommesCast
Chuol Khan Dak
Chuol Khan DakCast
Colette Kanza
Colette KanzaCast
Daimy Van Betuw
Daimy Van BetuwCast
Dara Gueye
Dara GueyeCast
Diya Zhang
Diya ZhangCast
Dugyeong Kim
Dugyeong KimCast
Elise Schmidt
Elise SchmidtCast
Eliza Petersen
Eliza PetersenCast
Emeline Hoareau
Emeline HoareauCast
Finlay Robinson
Finlay RobinsonCast
Frederic Bittner
Frederic BittnerCast
Gwendoline Christie
Gwendoline ChristieCast
Hamin Yu
Hamin YuCast
Hannah Motler
Hannah MotlerCast
Jill Kortleve
Jill KortleveCast
Jordan Barrett
Jordan BarrettCast
Julia Nobis
Julia NobisCast
Jum Kuochnin
Jum KuochninCast
Kim Kardashian
Kim KardashianCast
Léa Julian
Léa JulianCast
Leo Levy
Leo LevyCast
Leon Dame
Leon DameCast
Lina Zhang
Lina ZhangCast
Lucky Love
Lucky LoveCast
Lydia Celesta
Lydia CelestaCast
Maggie Maurer
Maggie MaurerCast
Mamuor Majeng
Mamuor MajengCast
Maya Sieron
Maya SieronCast
Michael Zielinski
Michael ZielinskiCast
Monica Bellucci
Monica BellucciCast
Naomi Apajok
Naomi ApajokCast
Natasha Poonawalla
Natasha PoonawallaCast
Nyaduola Gabriel
Nyaduola GabrielCast
Nyakier Buong
Nyakier BuongCast
Olga Sherer
Olga ShererCast
Rachel Renou
Rachel RenouCast
Rejoice Chuol
Rejoice ChuolCast
Rezi Simonova
Rezi SimonovaCast
Sanija Dalecka
Sanija DaleckaCast
Sascha Rajasalu
Sascha RajasaluCast
Sherry Shi
Sherry ShiCast
Tess Mcmillan
Tess McmillanCast
Thomas Riguelle
Thomas RiguelleCast
Tish Weinstock
Tish WeinstockCast
Valentine Charrasse
Valentine CharrasseCast
Vika Shoom
Vika ShoomCast
Yeray Allgayer
Yeray AllgayerCast
Yilan Hua
Yilan HuaCast
and Yulia Bezryadina
and Yulia BezryadinaCast
Olivier Rizzo
Olivier RizzoStylist
Duffy
DuffyHair
Pat Mcgrath
Pat McgrathMakeup
Jeremy Healy
Jeremy HealySound Direction and Design
Tom Linden
Tom LindenSound Direction and Design
and Cheekypaul
and CheekypaulSound Direction and Design
Jess Hallett
Jess HallettCasting Director
Pat Boguslawski
Pat BoguslawskiMovement Director
Cinéma Le Balzac
Cinéma Le BalzacLocation

Tags

silver scissorsscissorsred portraitred lightingfashion campaign poster

Description

Maison Margiela presents the Artisanal 2024 Nighthawk ad campaign, directed by Sasha Kasiuha with an original concept by John Galliano. The striking vertical visual combines high-contrast red lighting with macro facial details, overlaid by large silver scissors slicing across the frame. Bold distressed typography anchors the bottom of the composition, framed against a deep black background. The image evokes a cinematic, graphic aesthetic typical of avant-garde fashion storytelling.

Style

Vertical, Cinematic, Saturated, Gritty

Techniques

Typography, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Scarlet (40%)
Silver (10%)

Background

Black Seamless

Context

Advertising Campaign