Maison Margiela Artisanal 2024 ‘Nighthawk’ Ad Campaign 2024
Associated creatives
John GallianoMaison Margiela Creative Director
Sasha KasiuhaDirector
Alexis RocheArtistic Image Director
Abdrahamane TambadouCast
Achol AyorCast
Alvar Af SchultenCast
Anna Iris DobsonCast
Antoine BrabantCast
Canlan WangCast
Charlotte HommesCast
Chuol Khan DakCast
Colette KanzaCast
Daimy Van BetuwCast
Dara GueyeCast
Diya ZhangCast
Dugyeong KimCast
Elise SchmidtCast
Eliza PetersenCast
Emeline HoareauCast
Finlay RobinsonCast
Frederic BittnerCast
Gwendoline ChristieCast
Hamin YuCast
Hannah MotlerCast
Jill KortleveCast
Jordan BarrettCast
Julia NobisCast
Jum KuochninCast
Kim KardashianCast
Léa JulianCast
Leo LevyCast
Leon DameCast
Lina ZhangCast
Lucky LoveCast
Lydia CelestaCast
Maggie MaurerCast
Mamuor MajengCast
Maya SieronCast
Michael ZielinskiCast
Monica BellucciCast
Naomi ApajokCast
Natasha PoonawallaCast
Nyaduola GabrielCast
Nyakier BuongCast
Olga ShererCast
Rachel RenouCast
Rejoice ChuolCast
Rezi SimonovaCast
Sanija DaleckaCast
Sascha RajasaluCast
Sherry ShiCast
Tess McmillanCast
Thomas RiguelleCast
Tish WeinstockCast
Valentine CharrasseCast
Vika ShoomCast
Yeray AllgayerCast
Yilan HuaCast
and Yulia BezryadinaCast
Olivier RizzoStylist
DuffyHair
Pat McgrathMakeup
Jeremy HealySound Direction and Design
Tom LindenSound Direction and Design
and CheekypaulSound Direction and Design
Jess HallettCasting Director
Pat BoguslawskiMovement Director
Cinéma Le BalzacLocation
Tags
Description
This striking campaign image for Maison Margiela captures a dramatic silhouette of a figure standing centrally in a dark tailored coat. The composition is lit by an intense, saturated red glow that bathes the surrounding theater seating and audience silhouettes. Directed by Sasha Kasiuha with creative direction by John Galliano, the frame evokes a tense, cinematic narrative atmosphere. The stark contrast between the deep black silhouette and the vibrant red background emphasizes the sculptural tailoring and dramatic staging. This piece forms part of the Artisanal 2024 Nighthawk ad campaign.
Style
Horizontal, Cinematic, Moody, Saturated
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Scarlet (40%)
Background
Theatre
Context
Advertising Campaign