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ProjectArtisanal 2024 ‘Nighthawk’ Ad Campaign
Empty cinema auditorium with rows of red velvet seats illuminated by dramatic red spotlights in Maison Margiela Nighthawk campaign

Artisanal 2024 ‘Nighthawk’ Ad Campaign 2024

Associated creatives

John Galliano
John GallianoMaison Margiela Creative Director
Sasha Kasiuha
Sasha KasiuhaDirector
Alexis Roche
Alexis RocheArtistic Image Director
Abdrahamane Tambadou
Abdrahamane TambadouCast
Achol Ayor
Achol AyorCast
Alvar Af Schulten
Alvar Af SchultenCast
Anna Iris Dobson
Anna Iris DobsonCast
Antoine Brabant
Antoine BrabantCast
Canlan Wang
Canlan WangCast
Charlotte Hommes
Charlotte HommesCast
Chuol Khan Dak
Chuol Khan DakCast
Colette Kanza
Colette KanzaCast
Daimy Van Betuw
Daimy Van BetuwCast
Dara Gueye
Dara GueyeCast
Diya Zhang
Diya ZhangCast
Dugyeong Kim
Dugyeong KimCast
Elise Schmidt
Elise SchmidtCast
Eliza Petersen
Eliza PetersenCast
Emeline Hoareau
Emeline HoareauCast
Finlay Robinson
Finlay RobinsonCast
Frederic Bittner
Frederic BittnerCast
Gwendoline Christie
Gwendoline ChristieCast
Hamin Yu
Hamin YuCast
Hannah Motler
Hannah MotlerCast
Jill Kortleve
Jill KortleveCast
Jordan Barrett
Jordan BarrettCast
Julia Nobis
Julia NobisCast
Jum Kuochnin
Jum KuochninCast
Kim Kardashian
Kim KardashianCast
Léa Julian
Léa JulianCast
Leo Levy
Leo LevyCast
Leon Dame
Leon DameCast
Lina Zhang
Lina ZhangCast
Lucky Love
Lucky LoveCast
Lydia Celesta
Lydia CelestaCast
Maggie Maurer
Maggie MaurerCast
Mamuor Majeng
Mamuor MajengCast
Maya Sieron
Maya SieronCast
Michael Zielinski
Michael ZielinskiCast
Monica Bellucci
Monica BellucciCast
Naomi Apajok
Naomi ApajokCast
Natasha Poonawalla
Natasha PoonawallaCast
Nyaduola Gabriel
Nyaduola GabrielCast
Nyakier Buong
Nyakier BuongCast
Olga Sherer
Olga ShererCast
Rachel Renou
Rachel RenouCast
Rejoice Chuol
Rejoice ChuolCast
Rezi Simonova
Rezi SimonovaCast
Sanija Dalecka
Sanija DaleckaCast
Sascha Rajasalu
Sascha RajasaluCast
Sherry Shi
Sherry ShiCast
Tess Mcmillan
Tess McmillanCast
Thomas Riguelle
Thomas RiguelleCast
Tish Weinstock
Tish WeinstockCast
Valentine Charrasse
Valentine CharrasseCast
Vika Shoom
Vika ShoomCast
Yeray Allgayer
Yeray AllgayerCast
Yilan Hua
Yilan HuaCast
and Yulia Bezryadina
and Yulia BezryadinaCast
Olivier Rizzo
Olivier RizzoStylist
Duffy
DuffyHair
Pat Mcgrath
Pat McgrathMakeup
Jeremy Healy
Jeremy HealySound Direction and Design
Tom Linden
Tom LindenSound Direction and Design
and Cheekypaul
and CheekypaulSound Direction and Design
Jess Hallett
Jess HallettCasting Director
Pat Boguslawski
Pat BoguslawskiMovement Director
Cinéma Le Balzac
Cinéma Le BalzacLocation

Tags

cinema auditoriumtheater seatsred theater seatsred cinema seats

Description

This image from Maison Margiela's Artisanal 2024 Nighthawk campaign captures a dimly lit cinema auditorium bathed in an intense red monochrome hue. Rows of empty upholstered theater seats stretch toward a dark screen area, accented by dramatic overhead stage lighting and vertical glass decorative fixtures. Directed by Sasha Kasiuha with creative direction by John Galliano, the scene evokes a moody cinematic atmosphere.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Burgundy (70%)
Jet Black (30%)

Background

Theatre

Context

Advertising Campaign