Maison Margiela Artisanal 2024 ‘Nighthawk’ Ad Campaign 2024

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This image from the Maison Margiela Artisanal 2024 Nighthawk ad campaign highlights a black distressed t-shirt featuring a graphic print with the word Nighthawk. The garment is presented in a dark, atmospheric setting illuminated by a strong red monochromatic light source that casts deep shadows. In the background, a curved counter holds stacked branded apparel and a round illuminated fixture. The piece is directed by Sasha Kasiuha with creative direction by John Galliano.