Brand
ProjectFall 2024 Ad Campaign

Maccapani Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Zoe Natale Mannella for Maccapani's Fall 2024 ad campaign, this editorial image features model Jess Maybury styled by Riccardo Maria Chiacchio. The shot is framed from a high-angle overhead perspective, showing a model wearing a vibrant red long-sleeve dress reclining inside a black-lacquered Venetian gondola decorated with ornate metallic details. The boat floats on dark green water in Venice, Italy, creating a striking contrast between the vivid red garment and the dark surfaces of the vessel.
Style
Editorial, Vertical, Monochrome, Warm
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Scarlet (50%)
Jet Black (50%)
Background
River
Context
Advertising Campaign
