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  • ·Maccapani Fall 2024 campaign portrait by Zoe Natale Mannella
ProjectFall 2024 Ad Campaign
Pregnant woman wearing white graphic t-shirt and dark shorts with water droplets falling over her body.

Fall 2024 Ad Campaign 2024

Associated creatives

Margherita Maccapani Missoni
Margherita Maccapani MissoniMaccapani Creative Director
Zoe Natale Mannella
Zoe Natale MannellaPhotographer
Jess Maybury
Jess MayburyModels
Riccardo Maria Chiacchio
Riccardo Maria ChiacchioStylist
Venice
VeniceLocation
Italy
ItalyLocation

Tags

pregnant womanpregnant woman in white t shirtwhite t shirtgraphic t shirtpregnant bellywoman in shorts

Description

This portrait from the Maccapani Fall 2024 ad campaign features a pregnant model captured mid-torso against an undefined setting. The subject wears a long-sleeved white t-shirt featuring a colourful graphic print with blue text and dark shorts. Droplets of water fall across the scene, creating dynamic motion and texture over the subject's skin and clothing. The styling is casual and direct, shot with natural lighting that highlights the physical forms and water splashes.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign