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BrandLouis Vuitton
ProjectSpring 2026 Men's Ad Campaign
Man reclining on a monogrammed blanket in grass beside a golden retriever dog, holding a black leather bag for Louis Vuitton campaign

Louis Vuitton Spring 2026 Men's Ad Campaign 2025

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Callum Turner
Callum TurnerModels
Jude Bellingham
Jude BellinghamModels
Braien Vaiksaar
Braien VaiksaarModels
Mathieu Simoneau
Mathieu SimoneauModels
& Silouane V
& Silouane VModels

Tags

man reclining on blanketman recliningman on blanketlouis vuitton black leather bagblack leather bagleather baggolden retriever doggolden retrieverdog

Description

This image for the Louis Vuitton Spring 2026 men's ad campaign features a male model reclining outdoors on a brown monogrammed blanket spread over lush green grass. The subject wears a plaid overshirt, a dark shirt underneath, dark trousers, and a wristwatch, while holding a prominent black leather bag featuring flap detailing. Seated beside him on the blanket is a golden retriever dog wearing a dark collar. The composition is captured from a high angle in natural daylight with crisp focus on the subjects and foreground textures.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Caramel (30%)
Navy (20%)

Background

Garden

Context

Advertising Campaign