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BrandLouis Vuitton
ProjectSpring 2026 Men's Ad Campaign
Close-up of several individuals sitting on stone steps wearing sneakers and white socks, with a beagle dog visible.

Louis Vuitton Spring 2026 Men's Ad Campaign 2025

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Callum Turner
Callum TurnerModels
Jude Bellingham
Jude BellinghamModels
Braien Vaiksaar
Braien VaiksaarModels
Mathieu Simoneau
Mathieu SimoneauModels
& Silouane V
& Silouane VModels

Tags

louis vuitton sneakerssneakerslouis vuitton shoeswhite socksbeagle dogdogmodels seated on stepsmen wearing sneakers

Description

This image is part of the Louis Vuitton Spring 2026 Men's Ad Campaign, photographed by Oliver Hadlee Pearch with creative direction by Pharrell Williams. The composition focuses tightly on the lower halves of multiple seated models wearing casual footwear and white tube socks, alongside a friendly beagle peeking out from between their legs. The footwear features various colorways of Louis Vuitton sneakers with textured gum soles and distinctive monogram accents. The scene is shot outdoors on light-colored stone steps under natural daylight, emphasizing tactile details in the leather and canvas shoes. Bold white typography spelling out the brand name overlays the center of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (30%)
Medium Grey (30%)
Pure White (40%)

Background

Road

Context

Advertising Campaign