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ProjectSpring 2026 Men's Ad Campaign
A small white dog resting its paws on a dark green monogram duffel bag against a stone background with Louis Vuitton text overlaid.

Spring 2026 Men's Ad Campaign 2025

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Callum Turner
Callum TurnerModels
Jude Bellingham
Jude BellinghamModels
Braien Vaiksaar
Braien VaiksaarModels
Mathieu Simoneau
Mathieu SimoneauModels
& Silouane V
& Silouane VModels

Tags

white dog with bagwhite dogdog with baggreen duffel bagduffel baggreen bag

Description

This image from the Louis Vuitton Spring 2026 Men's Ad Campaign, directed by Pharrell Williams and photographed by Oliver Hadlee Pearch, features a small white dog resting its paws atop a dark green monogram duffel bag. The scene is set against a neutral stone architectural background. Bold white typography spelling the brand name is overlaid across the center. The composition highlights luxury leather goods combined with playful subject matter.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (70%)
Pure White (30%)

Background

Stone Texture

Context

Advertising Campaign