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LeBron James sitting on a red vintage car wearing a brown monogram cardigan and matching trousers, with a large monogram duffel bag

Louis Vuitton Spring 2024 Digital Campaign 2024

About

LeBron James is featured in the Louis Vuitton Spring 2024 digital campaign, captured seated on the hood of a classic red car on a city street. He wears a brown patterned cardigan and matching trousers accented with embroidered motifs, paired with monogram slip-on footwear. A large monogram duffel bag rests on the car beside him. The urban background shows traditional multi-story residential buildings under a bright sky, framed with clean commercial lighting.

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Street

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Advertising Campaign