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BrandLouis Vuitton
ProjectPre-Fall 2025 Ad Campaign
A Black man relaxing on a white sun lounger holding a monogram handbag against an ocean and sky background.

Louis Vuitton Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Pharrell Williams
Pharrell WilliamsCreative Director
Rosie Marks
Rosie MarksPhotographer
Gregoire Dyer
Gregoire DyerVideographer

Tags

man reclining on sun loungerman relaxing on loungerman recliningblack manmonogram handbaglouis vuitton handbaghandbagblue patterned shirtblue patterned shorts

Description

This image from the Louis Vuitton Pre-Fall 2025 ad campaign features a Black man reclining on a white sun lounger by the ocean. He is wearing patterned blue clothing and holding a monogram handbag across his midsection. The scene is captured outdoors under natural light with a clear horizon dividing the calm sea and sky. Rosie Marks photographed the campaign under creative direction by Pharrell Williams.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Pure White (50%)

Background

Ocean

Context

Advertising Campaign