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BrandLouis Vuitton
ProjectPre-Fall 2025 Ad Campaign
Split-level view of a model standing poolside in yellow shorts and a white shirt holding a canvas tote, with another person swimming underwater.

Louis Vuitton Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Pharrell Williams
Pharrell WilliamsCreative Director
Rosie Marks
Rosie MarksPhotographer
Gregoire Dyer
Gregoire DyerVideographer

Tags

man standing poolsideman standingpoolside manman holding canvas totecanvas tote bagyellow bucket hatwhite short sleeve shirtyellow trousersswimmer underwaterswimming in poolswimming pool steps

Description

This split-level advertising campaign image for Louis Vuitton Pre-Fall 2025 was photographed by Rosie Marks with creative direction by Pharrell Williams. The composition is divided by the waterline of a bright blue swimming pool, showing a model standing on the edge wearing a yellow bucket hat, white shirt, and yellow trousers while holding a branded canvas tote bag. Beneath the surface, another person swims past submerged tiled steps in dark patterned swim trunks, with sunlight rippling through the water. The natural lighting and clear blue sky create a warm, cinematic atmosphere characteristic of high-fashion outdoor summer imagery.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Underwater, Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Pure White (50%)

Background

Outdoor Pool

Context

Advertising Campaign