ProjectCruise 2025 Ad Campaign

Cruise 2025 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Jamie Hawkesworth for the Louis Vuitton Cruise 2025 ad campaign, an outdoor portrait features a female model posing against a rustic stone column by the sea. The model wears a dark, heavily textured black dress and matching sandals while holding a large monogram tote bag with leather trim. Bright natural sunlight casts sharp shadows across the stone terrace, illuminating the Mediterranean horizon in the distance. The composition balances architectural elements with fluid coastal scenery, styled under the creative direction of Nicolas Ghesquière, Charles Levai, and Kevin Tekinel.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Camel (30%)
Background
Ocean
Context
Advertising Campaign



