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Two models wearing wide-brimmed hats and sunglasses standing on a stone terrace overlooking the blue sea

Louis Vuitton Cruise 2025 Ad Campaign 2024

Associated creatives

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Description

This image from the Louis Vuitton Cruise 2025 ad campaign was photographed by Jamie Hawkesworth in Spain. Two models stand prominently on a sunny stone terrace with decorative balustrades, framing a view of the open blue sea under a clear sky. The first model wears a structured beige coat with a wide white collar, a wide-brimmed white hat, tinted sunglasses, and holds a white handbag with metallic hardware. The second model wears a matching neutral-toned jacket and trousers ensemble with a straw boater hat and sunglasses. Natural hard light casts strong shadows across the stone architecture, accentuating textures and highlighting the warm colour palette.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Pure White (40%)

Background

Sandy Beach

Context

Advertising Campaign