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Model in black top and wide-brim hat holding a white handbag against a tiled wall and blue sky

Louis Vuitton Cruise 2025 Ad Campaign 2024

About

Louis Vuitton presents an image from the Cruise 2025 ad campaign, photographed by Jamie Hawkesworth with creative direction by Nicolas Ghesquière and Charles Levai and Kevin Tekinel. A female model poses outdoors against distinctive architectural structures and a bright blue sky, wearing a black top and a wide-brim sunhat while holding a structured white handbag. The styling is completed by Florent Buonomano with hair by Duffy and makeup by Hiromi Ueda. The composition features sharp lighting and rich contrasts, capturing a sophisticated atmosphere set against the unique backdrop of Barcelona, Spain.

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Background

Rooftop

Context

Advertising Campaign