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BrandLouis Vuitton
ProjectCruise 2025 Ad Campaign
Model in a wide-brimmed hat, black top, and puffy trousers holding a handbag against an architectural rooftop background.

Louis Vuitton Cruise 2025 Ad Campaign 2024

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Charles Levai and Kevin Tekinel
Charles Levai and Kevin TekinelCreative Directors
Jamie Hawkesworth
Jamie HawkesworthPhotographer
Cara Schadel
Cara SchadelModels
Larissa Moraes
Larissa MoraesModels
and Mona Tougaard
and Mona TougaardModels
Florent Buonomano
Florent BuonomanoStylist
Duffy
DuffyHair
Hiromi Ueda
Hiromi UedaMakeup
Barcelona
BarcelonaLocation
Spain
SpainLocation

Tags

woman in wide-brimmed hatwoman in black topwide-brimmed hatblack topblack handbagtall brown bootsbrown boots

Description

This image from the Louis Vuitton Cruise 2025 ad campaign was photographed by Jamie Hawkesworth with creative direction by Charles Levai and Kevin Tekinel, and styling by Florent Buonomano. A model stands posed against a distinctive architectural rooftop backdrop with sculptural elements under clear daylight. She wears a wide-brimmed white hat, a black tank top, voluminous dark trousers, and tall brown leather boots, while holding a structured black leather handbag. The composition captures warm, golden lighting reflecting off the tiled surfaces and terracotta structures.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Camel (30%)
Pure White (20%)

Background

Rooftop

Context

Advertising Campaign