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Model in a wide-brimmed hat, black top, and puffy trousers holding a handbag against an architectural rooftop background.

Louis Vuitton Cruise 2025 Ad Campaign 2024

About

This image from the Louis Vuitton Cruise 2025 ad campaign was photographed by Jamie Hawkesworth with creative direction by Charles Levai and Kevin Tekinel, and styling by Florent Buonomano. A model stands posed against a distinctive architectural rooftop backdrop with sculptural elements under clear daylight. She wears a wide-brimmed white hat, a black tank top, voluminous dark trousers, and tall brown leather boots, while holding a structured black leather handbag. The composition captures warm, golden lighting reflecting off the tiled surfaces and terracotta structures.

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Background

Rooftop

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Advertising Campaign