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  • ·Loro Piana Fall 2024 Evening Ad Campaign Editorial
BrandLoro Piana
ProjectFall 2024 Evening Ad Campaign
Man wearing a dark suit, turtleneck, and scarf standing in front of a wood-paneled door.

Loro Piana Fall 2024 Evening Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in dark suitdark suitsuit jacketman in turtleneckblack turtleneckturtleneck sweaterdark scarffringed scarfman standingasian man

Description

A man stands indoors against a dark wood-paneled wall with geometric diamond patterns, flanked by dark green marble architectural elements. He wears a dark suit jacket, matching trousers, a high-necked turtleneck sweater, and a long dark scarf draped over his shoulders with fringed ends. The lighting is moody and directional, casting soft shadows and highlighting the texture of his tailoring and scarf. The composition captures a formal and composed atmosphere characteristic of an eveningwear campaign.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Off-Black (30%)

Background

Hotel Lobby

Context

Advertising Campaign