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  • ·Loro Piana Fall 2024 Evening Ad Campaign Editorial
BrandLoro Piana
ProjectFall 2024 Evening Ad Campaign
Man wearing a dark double-breasted suit leaning against a dark marble column in a high-contrast interior setting.

Loro Piana Fall 2024 Evening Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in dark suitman in suitdark suitsuitman leaning against columnmanasian manman wearing double breasted suitdouble breasted suitwhite shirt

Description

This portrait from the Loro Piana Fall 2024 Evening Ad Campaign features a man wearing a dark double-breasted suit and a white collared shirt. He poses casually, leaning against a vertical dark marble column inside a minimalist architectural interior. Strong directional light casts sharp shadows across the wall behind him, creating a moody, high-contrast atmosphere. A delicate potted plant is visible in the lower left foreground, balancing the composition. The black-and-white tonal grading emphasizes the rich textures of the marble and the sharp tailoring of the menswear.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Education Building, Marble Texture

Context

Advertising Campaign