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  • ·Loewe Spring 2024 Mens Ad Campaign by David Sims
BrandLoewe
ProjectSpring 2024 Men's Ad Campaign
Man holding a microphone stand and a dark handbag wearing a patterned sweater and glittery trousers on a stage with lights

Loewe Spring 2024 Men's Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Jamie Dornan and Omar Apollo
Jamie Dornan and Omar ApolloModels
Benjamin Bruno
Benjamin BrunoStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Poppy Bartlett
Poppy BartlettSet Designer

Tags

man holding microphone standman holding microphonemicrophone standman wearing patterned sweaterpatterned sweatersweaterglittery trousersblue trouserstrousersdark leather handbagleather handbaghandbag

Description

This portrait from the Loewe Spring 2024 men's ad campaign features a model standing on a circular platform bordered by glowing lightbulbs against a seamless background. The subject leans dramatically against a tall microphone stand while holding a dark leather puzzle bag in one hand. He wears a knit sweater with geometric diamond patterns in cream, blue, and brown tones, paired with shimmering, textured blue trousers. The high-key studio lighting creates a clean, polished look with sharp focus on the fashion details and accessories. Large bold serif typography reading LOEWE spans the upper frame.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Pure White (40%)
Royal Blue (40%)
Chocolate (20%)

Background

White Seamless

Context

Advertising Campaign