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BrandLoewe
ProjectResort 2025 Ad Campaign
Woman in long black dress holding a tan leather shoulder bag alongside three rugby players against a grey studio backdrop.

Loewe Resort 2025 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer & Director
Dovile Drizyte
Dovile DrizyteCreative Partner
Ayo Edebiri
Ayo EdebiriModels
Ambika Mod
Ambika ModModels
Baifern Pimchanok
Baifern PimchanokModels
Leo Woodall
Leo WoodallModels
Sue Kroll
Sue KrollModels
Rose Wylie
Rose WylieModels
Richard Gadd
Richard GaddModels
and Drew Starkey
and Drew StarkeyModels
Benjamin Bruno
Benjamin BrunoStylist
Keisuke Terada
Keisuke TeradaHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Andy Hillman
Andy HillmanSet Designer
Holmes Production
Holmes ProductionProduction

Tags

woman in black dress holding handbagwoman in black dressblack dresstan leather handbagleather handbaghandbagblack woman standingblack woman

Description

This image is part of the Loewe Resort 2025 ad campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson and styling by Benjamin Bruno. The composition features a prominent woman standing on the left in a long black dress with a side slit, holding a large tan leather shoulder bag with a gold chain strap. To her right, three male rugby players pose in athletic jerseys and shorts behind a rugby ball on a seamless grey backdrop. The lighting is clean and direct, highlighting the sharp contrast between the formal wear and the athletic context. The typography at the top displays the Loewe brand name in bold black capitals.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Caramel (30%)
Burnt Orange (20%)

Background

Grey Seamless

Context

Advertising Campaign