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  • ·Loewe Fall 2024 Ad Campaign Portrait by David Sims
BrandLoewe
ProjectFall 2024 Ad Campaign
Greta Lee seated on a stool wearing a dark blazer, white shirt, and voluminous brown trousers against a white background

Loewe Fall 2024 Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Greta Lee & Daniel Craig
Greta Lee & Daniel CraigTalent
Benjamin Bruno
Benjamin BrunoStylist
Duffy 
Duffy Hair
Lucia Pieroni
Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist
Holmes Production
Holmes ProductionProduction
Poppy Bartlett
Poppy BartlettSet Designer

Tags

greta leewoman seated on stoolwoman in dark blazerdark blazervoluminous brown trousersbrown trouserswhite button down shirt

Description

This portrait for the Loewe Fall 2024 ad campaign features actor Greta Lee seated on a white wooden stool against a clean, neutral background. Photographed by David Sims, she wears a dark navy blazer over a crisp white button-down shirt and exaggerated, voluminous brown cargo trousers paired with patterned boots. Her hands are clasped behind her head in a relaxed yet structured pose, highlighting the tailoring of the collection. Bold black typography reading Loewe spans the upper frame, complemented by clean studio lighting that creates soft shadows.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (30%)
Camel (50%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign