BrandLoewe
ProjectFall 2024 Ad Campaign

Loewe Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This fashion campaign image for Loewe features actress Greta Lee reclining against a minimalist white backdrop. Photographed by David Sims for the fall 2024 ad campaign, she wears a textured dark top with mustard-yellow collar accents and flowing teal trousers while resting her hand on a slouchy yellow leather handbag with a chain strap. The composition is clean and art-directed, capturing a polished editorial aesthetic with soft studio lighting. Additional credits include Benjamin Bruno as stylist, Duffy for hair, Lucia Pieroni for makeup, Ama Quashie as manicurist, Holmes Production, and Poppy Bartlett as set designer.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Camel (30%)
Sage (20%)
Background
White Seamless
Context
Advertising Campaign





