LIFI (Leeds International Festival of Ideas) Brand Identity 2026

Description

An outdoor multi-panel billboard installed on a dark, graffiti-covered wall displays a vibrant brand identity campaign for LIFI (Leeds International Festival of Ideas). The advertisement features colorful 3D rendered abstract character graphics with smooth rounded forms and pink, yellow, blue, and green gradients. Designed by Rabbithole with 3D motion by Joseph Töreki, the billboard captures attention in an urban street setting at dusk with an overcast sky visible above.

Style

Horizontal, Commercial, Neon, Futuristic

Techniques

3D render / CGI, VFX / visual effects

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)