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BrandLIFI (Leeds International Festival of Ideas)
ProjectBrand Identity
Three whimsical 3D creature characters with rounded bodies and tiny protruding limbs against a purple background

LIFI (Leeds International Festival of Ideas) Brand Identity 2026

Associated creatives

Rabbithole
RabbitholeDesign
Joseph Töreki
Joseph Töreki3D & Motion

Tags

3d creature characters3d characterscreature characters3d character designcharacter designbrand identitylifi brand identity

Description

This brand identity project for LIFI, the Leeds International Festival of Ideas, features three whimsical 3D creature characters floating against a gradient purple background with stylized white clouds. Designed by Rabbithole and Joseph Töreki, the characters have smooth, rounded forms with small ear-like protrusions, downward-pointing limbs, and minimalist facial features consisting of dark eyes and button noses. Clean typography across the top and bottom of the frame provides event details, including the dates for the fifth edition of the festival.

Style

Horizontal, Commercial, Minimalist, Futuristic

Techniques

3D render / CGI, Motion Graphics

Industries

Festivals & Events

Background

Gradient

Context

Advertising Campaign