LIFI (Leeds International Festival of Ideas) Brand Identity 2026

Description

A small, whimsical character figurine is positioned centrally on a dark glossy surface outdoors, serving as part of the brand identity for the Leeds International Festival of Ideas (LIFI). The figurine features a rounded white head transitioning into a blue gradient on its lower half, complete with pink ears, pink cheeks, and small yellow eyes. In the blurred background, an exterior building facade features warm stonework and an orange sign. The composition focuses sharply on the collectible figure against a softly out-of-focus urban environment.

Style

Horizontal, Commercial, Clean

Color

Background

Street

Context

Advertising Campaign