Levi's Brand Identity 2020

Description

This graphic design project for Levi's features a man holding open a printed publication with bold, heavy black typography reading tech stretch water less. The composition is split across a stack of magazines resting on a white surface and a portrait of the person holding the open spread. The lighting is clean and directional, highlighting the crisp paper textures and stark monochrome typography. The work was created with graphic design direction by LEÓN ROMERO for Levi's brand identity.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Typography

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign