Logo
Brand
KFC
Project'Oil Up' - Building brand love and engagement with an Award-Winning campaign

KFC 'Oil Up' - Building brand love and engagement with an Award-Winning campaign 2024

Associated creatives

Uncovered
UncoveredAgency / Creative
Mindshare
MindshareMedia
Mother
MotherAgency / Creative

Tags

kinetic typography videokinetic typographytypography videotext overlayslang explanation video

Description

This video from KFC's award-winning 'Oil Up' campaign explores internet slang terms through dynamic kinetic typography. The sequence features bold white text centered against changing red, white, and black crumpled paper backgrounds. Floating screenshots from platforms like TikTok and Reddit illustrate online searches for the term. The clean, modern motion graphic design uses simple text transitions to deliver humorous commentary.