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Brand
KFC
ProjectGenius

KFC Genius 2025

Associated creatives

APR
APRAgency / Creative
Highdive
HighdiveAgency / Creative
ProdCo
ProdCoProduction
The Den Editorial
The Den Editorial
Abyss Digital
Abyss DigitalPost Production / VFX
Another Country
Another CountryMusic / Sound
Ethos Studio
Ethos StudioPost Production / VFX
The Mill US
The Mill USPost Production / VFX

Tags

fried chickenchicken tendersfried chicken tendershot honeyhoney drizzlecrispy chicken

Description

This commercial video for KFC's Genius campaign highlights crispy fried chicken paired with hot honey. Amber honey pours in a slow, glossy stream over golden, heavily battered chicken tenders resting on a baking sheet. Later shots reveal a person squeezing a bottle of Mike's Hot Honey onto the chicken, followed by close-ups of torn chicken meat coated in the spicy syrup. The sequence concludes with a styled product shot featuring the chicken, french fries, and a biscuit alongside the KFC Hot Honey promotional branding.