Sandro, Photographer, Chicago

Description

This wide-angle print advertisement features a massive outdoor music festival crowd viewed from the stage, recalling historical counterculture concerts. On stage, several long-haired musicians are positioned among drum kits, amplifiers, and a wooden stool, with one person seated eating sausage. Bold overlaid sans-serif text on the left reads 50 years ago, an event defined a generation, and on the right reads Jimmy Dean released his hit sausage. A small product package and tagline appear at the bottom right corner alongside a small historical caption. The composition captures a sprawling sea of people under an overcast sky with natural daylight.

Style

Horizontal, Commercial, Monochrome, 1970s

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color

Background

Overcast Sky

Context

Out of Home (OOH)