Jil Sander Spring 2024 Ad Campaign 2024

Description

This striking editorial campaign image for Jil Sander was captured by photographer Jack Davison as part of the Spring 2024 ad campaign. The photograph features a model styled in a structured white coat, dark beanie, and a black handbag, standing within a stark architectural space with strong directional light. Creative direction is led by Lucie and Luke Meier with art direction by Heiko Keinath. The monochrome aesthetic emphasizes bold graphic contrasts and high-fashion tailoring.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign