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Monochrome portrait of a male model wearing a ribbed short sleeve top with contrasting white collar for Jil Sander.

Jil Sander Spring 2024 Ad Campaign 2024

About

This monochrome portrait for the Jil Sander Spring 2024 ad campaign was photographed by Jack Davison. The shot features a male model with a close-cropped haircut wearing a dark, ribbed short-sleeve top complete with a crisp contrasting white collar and cuffs, complemented by statement ear jewellery. The composition utilizes high-contrast directional lighting against a minimalist geometric backdrop, creating strong shadows and highlights. The campaign was styled under the creative direction of Lucie and Luke Meier with art direction by Heiko Keinath.

Brand

Jil Sander

Project

Jil Sander Spring 2024 Ad Campaign 2024

Keywords

man in ribbed topman in topribbed topshort sleeve topwhite collarcontrasting collarear jewelryearring

Credits

Lucie and Luke Meier
Jil Sander Creative Directors
Heiko Keinath
Art Director
Jack Davison
Photographer
Julia Nobis and Yuto Ebihara
Models
Mari Ohashi
Hair

Styles

EditorialVerticalMonochrome

Techniques

Analogue / filmLow-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Solid Colour

Context

Advertising Campaign
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