Jil Sander Spring 2024 Ad Campaign 2024

Description

This monochrome portrait for the Jil Sander Spring 2024 ad campaign was photographed by Jack Davison. The shot features a male model with a close-cropped haircut wearing a dark, ribbed short-sleeve top complete with a crisp contrasting white collar and cuffs, complemented by statement ear jewellery. The composition utilizes high-contrast directional lighting against a minimalist geometric backdrop, creating strong shadows and highlights. The campaign was styled under the creative direction of Lucie and Luke Meier with art direction by Heiko Keinath.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Solid Colour

Context

Advertising Campaign