Instacart Chili 2026

Description

This commercial for Instacart opens with a classic clip of Kevin Malone from The Office carrying a massive pot of chili, which is being watched on television by a man at home. The scene transitions to a smartphone running the Instacart app where a user searches for Kevin's famous chili recipe and adds ingredients like kidney beans and jalapeño peppers to the cart. We see grocery items being unpacked from an Instacart delivery bag, followed by close-up shots of fresh produce being prepared and a man cooking in a home kitchen. The spot playfully bridges television nostalgia with convenient grocery delivery and home cooking.