Description

This commercial spot for Instacart titled 90s Are Back features two young women interacting in various domestic and outdoor settings, evoking a nostalgic nineties aesthetic. Scenes show them unpacking groceries in a warmly lit kitchen, handling retro video game cartridges, and playing with water guns outside. The cinematography utilizes warm tones, natural lighting, and a textured, slightly grainy finish. The project was produced with contributions from Smuggler, Transformer, Color Collective, Levology Sound, and Department of Music.