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Person holding a perforated stencil casting abstract organic shadows on a concrete floor in daylight

Impira Brand Identity 2019

About

This monochrome black and white image features a person standing on a concrete floor, holding a flat panel cut with organic abstract shapes that cast sharp shadows across the ground in bright sunlight. The person wears dark trousers and sneakers, positioned near a wire rolling rack holding potted plants and a metal bucket. The composition captures a strong play of light and shadow, highlighting textural elements of the concrete and the geometric patterns created by the stencil. Designed by DesignStudio for the Impira brand identity project.

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Street

Context

Advertising Campaign
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