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BrandImpira
ProjectBrand Identity
A poster featuring a black and white portrait and abstract yellow graphic mounted on a weathered brick wall above a pavement.

Impira Brand Identity 2019

Associated creatives

DesignStudio
DesignStudioGraphic Design

Tags

brand identity posterbrand identityposterblack and white portraitportraitblack womanwoman portraitabstract yellow graphicyellow graphicgraphic

Description

A poster for the Impira brand identity is mounted on a weathered brown brick wall above a grey paved sidewalk. The poster is framed in black and split into two vertical panels. The left panel shows a black and white portrait of a woman with a large white flower pinned near her hair and wearing geometric hoop earrings. The right panel features a minimalist white background with thin black grid lines, small typography, and a prominent organic abstract shape in vibrant yellow. To the right of the poster, a bicycle is parked against the brick wall beside a dark vertical pole.

Style

Horizontal, Commercial, Clean

Color

Golden Yellow (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)