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BrandIdle Hour
ProjectBrand Identity
An abstract illustrated figure relaxing against a motion-blurred field with warm golden and orange tones under a pale blue sky.

Idle Hour Brand Identity 2026

Associated creatives

Praktika
PraktikaDesign

Tags

illustrated figurefigure relaxingwhite illustrated figureillustrated character

Description

This graphic design piece for the Idle Hour brand identity features a simplified, cream-colored illustrated figure reclining against a vibrant, vertically motion-blurred field of golden-orange and green tones beneath a pale blue sky. Visible text in white typography reads 'Isn't this a fine Hour to relax?'. The composition utilizes heavy grain and a textured, analogue-inspired finish to evoke a nostalgic and serene mood. Praktika designed the piece as part of the Brand Identity project.

Style

Artistic, Square, Grainy, Nostalgic

Techniques

Typography, Analogue / film

Color

Cream (50%)

Background

Meadow

Context

Advertising Campaign, Website / Web