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BrandHungry Worms
ProjectBrand Identity
Open book displaying a green library book card with cutout holes and Hungry Worms branding against a plain white background.

Hungry Worms Brand Identity 2020

Associated creatives

DutchScot
DutchScotGraphic Design
Gavin Martin Colournet
Gavin Martin ColournetPrint

Tags

open bookbooklibrary book cardgreen book cardHungry Worms brand identitybrand identityHungry Worms

Description

This brand identity project for Hungry Worms features an open vintage book displayed flat on a clean white surface with a distinct drop shadow. On the left page, a pale green library checkout card is inserted, punched with several circular holes and printed with the Hungry Worms brand name and typography. The right page shows traditional typeset text from the book's interior. The composition captures a minimalist aesthetic with sharp lighting and strong tactile paper textures.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Sage (50%)
Cream (50%)

Background

White Seamless

Context

Advertising Campaign