Howatson+Company, Creative Agency, Sydney

Description

This photograph captures an outdoor bus shelter advertisement displayed on a city street at night, featuring creative work by agency Howatson+Company in Sydney. The backlit digital poster showcases a dark background with a vibrant, illuminated purple and pink jellyfish holding a glowing white smartphone with a tether cord. Bold white typography reads "Mobile coverage to be jelly of." above sub-text regarding Australian coverage and pricing plans, concluding with the "BELONG mobile and internet" logo at the bottom. The wet pavement reflects the ambient city lights in the background, contrasting with the dark frame of the bus stop structure.

Style

Vertical, Commercial, Neon, Clean

Techniques

3D render / CGI

Industries

Telecommunications

Color

Background

Street

Context

Out of Home (OOH)